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Documentary is as much an art form as other forms of visual arts:Gargi Sen

February 9th, 2010

 Stephen Fernandes, stevfern@gmail.com, +00919820707327

 

gargi sen

gargi sen

We met up with one of the torchbearers of the documentary film movememt–Gargi Sen .Gargi Sen heads the media arts and human rights organization: Magic Lantern Foundation (MLF) and her interest lie at the cross roads of culture, communication, cinema and academia. Magic Lantern Foundation is a non-profit group working with media and human rights. 

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IRDA unveils new consumer awareness campaign on insurance created by Adfactors Advertising

January 14th, 2010

By Team Indianshowbusiness, E-mail: indianshowbusiness@gmail.com, Mob: 00919920183006

Through a multi-agency pitch, IRDA has selected Adfactors Advertising as the sole agency to create and advise them on the communication across media. To begin with the agency has created a mnemonic to bind the various campaign initiatives. The mnemonic “Bima Bemisaal” has been well received by all stakeholders. As the name suggests, insurance as an investment tool does not have any comparison, thereby making it unique. That is going to be the thrust of the communication to all segments.

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