By Ashok Punatar, E-mail: ashokpunatar@gmail.com, ashokpunatar@yahoo.com, Mob: 00919820746494

Thanks to the new “in-taxi” magazine Mumbaee. Published by M/s Vishnu LK Publishing this glitzy tabloid sized magazine will carry all essentials about our beloved city while on the go.

Mumbai’s significant mode of transport the “yellow and black taxi” has geared up to give its passengers a new experience.  Travelling through jammed junctions and dug up roads may no longer seem like a chore.

Adesh Narvekar, Vishnu L K (Union Leader) A L Quadros, Ignatius Fernandes at the launch of India's first Taxi magazine

Along with light reading the most vital objective of this magazine is to provide detailed timetable about happenings in Mumbai, be it in the fields of art, theatre, fashion, literature or glamour.

Adesh Narvekar, Vishnu L K ( Union Leader ) A L Quadros, Ignatius Fernandes & Taxi driver. at the launch of India's first Taxi magazine in mumbai recently.

An initiative launched by the Mumbai Taximen’s Union this magazine will be made available to passengers as leissure reading material. Armed with a powerful marketing strategy to benefit taxi drivers, passengers and marketers alike this is a first of a kind venture in India. The first batch of copies will be available in taxis from May onwards and the fifty thousand strong taxi force will carry it from 16th July. The magazine is spruced with elegant design that will bring pleasure to travelling like we experience in flights.

Next time you take a cab to your destination check out MumBaee on the seats.